I believe that we all, including myself, are conditioned to like certain products in advertisements that play happy/upbeat music in the background. It's basically reversing the country music experiment we did in class, except with a positive stimulus.
Upbeat Music Feeling Happy
UCS = UCR
Product Upbeat Music Feeling Happy
NS + UCS = UCR
Product Feeling happy
CS = CR
A great example of this would be an Ipad commercial:
http://en.vidivodo.com/500719/2010-oscars-ipad-commercial-_-stuff
