Conditioning

I believe that we all, including myself, are conditioned to like certain products in advertisements that play happy/upbeat music in the background. It's basically reversing the country music experiment we did in class, except with a positive stimulus.

Upbeat Music      Feeling Happy
     UCS          =        UCR

Product        Upbeat Music           Feeling Happy
  NS       +        UCS              =               UCR

Product    Feeling happy
CS      =         CR


A great example of this would be an Ipad commercial:
http://en.vidivodo.com/500719/2010-oscars-ipad-commercial-_-stuff